Valuable Lessons I’ve Learned About Calendars
The fridge is the most commonly accessed appliance in the house. If your home has kids, you have probably posted the faculty lunch calendar to the fridge to keep track of the ongoing activities. Or maybe you have put your chores list there, or your social calendar for the month.
Whichever the case, the fridge door becomes one of the vital communications avenues within the house. Meaning that as a business, there is a fantastic opportunity for you to develop awareness of your brand and your solutions, by supplying a magnetized calendar for the refrigerator.
These refrigerator calendars take several different forms. The primary one is just a twelve page 3×5 calendar which has a magnetic back in which the back side has your business card and contact info over it. The next is a bigger one which has a dry erase board to the surface of the magnet which the client can write on. Additionally, it has a grid 5 months’ worth of boxes onto it, so that they could write down the calendar information that is relevant to them. On top it has your business name and emblem. These magnetic calendars may be used for years, and have a tendency to get ripped by people to place on record cabinets or either side of the desks at work as well as used as magnetic refrigerator calendars at home.
From your standing point, these are similar to getting personalized directories where people may look at them if they are taking a look at something which wants to be scheduled. The traditional companies which use this type of thing are physicians’ offices for monitoring patients appointments, printing companies where customers are tracking long-term deadlines, and auto repair places for scheduled maintenance and tune-ups.
Your magnetic refrigerator calendar has to have your company’s name, address, internet site, and contact number. Fax numbers are good for magnets intended to target other businesses, doctor’s offices may not require them for patients.
When presenting this information on your magnetic refrigerator calendar, it is good to keep in mind that readability is essential. Do a print outside and check it out at your work premises from a moderate distance. Make sure it could be read on arm’s reach, because that is where it will most certainly be sitting.
The final step is bringing them to your clients. You can simply hand them out at the office, or mail them out with the latest statement. If you invoice frequently, give them out in the invoices of the last months of the year or very early in the year. Spreading them out during the local Small Business Development Council Sessions would be a good opportunity for business to business style.
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