Smart Ideas: Organization Revisited
Using Magnetic Refrigerator Calendars To Promote Your Company
The fridge is the appliance in the home that is commonly accessed. If your home has children, you have probably already attached the school lunch calendar into the fridge to keep tabs on what is happening. Or you may have put your chores list there, or your social calendar.
Whihcver the case, the fridge door becomes among the important communications paths within the home. Meaning that as a company, there is a fantastic prospect for you to develop awareness of your brand and your solutions, by supplying a magnetized calendar for the fridge.
These refrigerator calendars take several different forms. One type is a twelve page calendar which measures 3×5 with a magnetic backing in which the back will have your business card and all the contact info over it. The second is a larger one that has a dry erase board to the surface of the magnet that the customer can write on. Additionally, it has a grid 5 months’ worth of boxes on it, so that they can write the calendar information that is essential to them. On the top it has your business name and logo. These magnetic calendars may be used for years, and have a tendency to get ripped by people to place on record cabinets or either side of the desks at work as well as used as magnetic refrigerator calendars at home.
From your standpoint, these are like getting personalized directories right where people may see them when they are taking a look at something that wants to be scheduled. The standard companies which use this kind of calendars are physicians’ offices for monitoring appointments, automobile repair areas for scheduled maintenance and tune-ups and printers in which clients are monitoring long-term deadlines.
Your magnetic refrigerator calendar has to have your company’s name, address, internet site, and contact number. Fax numbers are good for magnets intended to target other businesses, doctor’s offices may not require them for patients.
When presenting your company’s information, always keep in mind that readability is necessary. Do a print outside and look it over at work from a great distance. Ensure it may be read on arm’s reach because that is where it will most likely be sitting.
The final step is bringing them to your clients. You can simply hand them out at the office, or mail them out with the latest statement. If you Invoice regularly, you can give them out with the invoices of the last months or first months of the year. Spreading them out during the local Small Business Development Council Sessions would be a good opportunity for business to business style.
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