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Importance of Internet Marketing

Business success is crucially based on promoting products and services in order to get new customers. The upgrading of the internet as fountain of information has fascinated many business proprietors to advertise their goods and services to a large number of customers at once, this has been enabled by the improvement of technology over time Companies of this day and age have dared to use online commerce as their dominant advertising channel, to other means of marketing to sell their products and services targeting customers that see the online advertisements they make since information about the merchandise is given to the consumers such as quality and pricing. The internet is a user-friendly tool because it allows instant satisfaction through making orders, payments as well as delivery.

The companies are able to establish a communication channel between them and their customers on a wide scale which has reduced considerably the time taken by the consumers to communicate with the business. The businesses are able to enhance their image and create awareness on their products which in turn has led to increased sales. Companies save on costs such as holding costs, rental costs and storage costs, when purchase of products is made using credit cards, time taken to carry out purchase transactions is also reduced.

Knowing everything about a product the customer is planning to buy is important to him/her before purchasing a product because they get to know the pricing of the products and compare with the budgets they have made. A customer is facilitated by the internet to investigate about a product and know all about it in regard to its prices, this enables him/her to make a good resolution before buying a product, he/she is able to know more about the company and other services offered by them.

Online advertising has significantly competed and improved more than old methods of advertising like radio advertising. Internet marketing has salient features like registration of members, opinion polls where customers are given a platform to give their opinions on services rendered, and newsletters where the company can send updates to its members to update them on recent changes.

Different approaches should be accepted for online marketing to be actualized. The websites used should offer reliable and accurate information, it should also be entertaining. The site used should offer simplicity in navigation so that the customers can comprehend it. Comparative advantage against competitors can be achieved when business owners understand information technology and effect current marketing strategies where their consumers can access important services such safe and quick transactions.

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